Pharmacy Week 2011: Bron Pharmacy - Towards quality care together

  • Mariet Eksteen PSSA

Abstract

Once again, an exciting programme was devised for the patients and clients of Bron Pharmacy in Naboomspruit, Limpopo. The valuable theme created a platform from which every patient could be reached, and in numerous ways. Bron Pharmacy starts its advertising campaign as early as August, by advertising for four consecutive weeks in the local newspaper. Flyers were distributed throughout the town, and the word spread quickly that the pharmacy was planning a great event. The theme was printed on headboards in the pharmacy as soon as it was announced, and these are still up, as the message is such a relevant and authentic one.
Published
2011-12-05
Section
PSSA Perspectives