Evolution of a Goldfish

  • Sean Sullivan The MediaShop

Abstract

Attention spans are not shrinking, rather they are evolving to be more selective, according to new research. If someone invited you to watch a day-long movie you’d probably be pretty quick to decline. It’s hard to imagine dedicating brainspace to a single thing for so long, but that’s exactly what bingeing on an entire television show, dozens of YouTube videos, or seemingly endless loops of Facebook Live is. And it’s become commonplace behaviour.

Author Biography

Sean Sullivan, The MediaShop
Business Unit Manager The MediaShop
Published
2018-12-03
Section
Nibbles